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SEO often gets confused with PPC (pay per click) advertising
and other forms of paid advertisement that bring visitors to webpages through
advertisements placed on websites or banners. However, there are many
differences between these two terms. For example, when you read an article like
this one, the author has written a bunch of keywords he wants readers to
remember so they can find his blog again later. These keywords have been put
into bold text as well. This way, if someone clicks on them while reading this
post, they'll be able to navigate back to his site easily.
On top of that, we've also added links to some good
resources where readers who want to learn about how SEO works may go and do
their own research. In short, SEO involves making changes to content and
structure on your website in order to increase its ranking within major search
sites such as Google, Bing, Yahoo!, etc. If your goal is to get your company
recognized by potential clients, then SEO would most likely help you achieve
this. But what exactly does Search Engine Optimization involve? How does it work?
Keep reading to find out!
What Is SEO?
Before I tell you how SEO actually works, let me first
explain what SEO is not. SEO doesn't refer to any particular technique used to
rank high among search engines. Instead, SEO refers to all techniques used to optimize
a webpage towards bringing targeted users to it.
So, what exactly does "optimizing" mean? Well,
optimizing means improving a page's visibility. When you visit a store, for
instance, you're looking for something specific. You probably don't care much
about the stockroom, but once you enter the actual shop itself, your eyes
immediately begin searching for items to buy. The same goes for online stores
too; people aren't usually interested in seeing products laid out neatly on
shelves before they start browsing around. They just look at what catches their
attention right away. And since shoppers tend to gravitate toward certain types
of products, retailers add those kinds of merchandise near the entrance doors
or center counters, hoping to catch peoples' attentions quickly. That's why you
notice that grocery shops place fresh produce at eye-level and electronics
stores display shiny new gadgets near checkout lanes. By doing things like
this, retailers make shopping easier for customers.
The same applies to webpages too. A person might decide to
browse a particular webpage after hearing about it from friends. Or perhaps
they found another similar webpage earlier that inspired them to check out
yours. Either way, they only need to scan the main section of your homepage to
determine whether it meets their needs or not. So, instead of having every
single product displayed in full view, try putting important ones up front.
Once you understand what SEO is, now comes the fun part -
learning how to perform it yourself!
Now that we know what SEO is, here's how it actually works.
First off, whenever you write a piece of copy, keep in mind that different
words attract different audiences. Therefore, you should take note of what kind
of audience you intend to reach. Also, consider using long tail phrases rather
than generic nouns. Generic nouns are easy to guess and sound boring. Long tail
phrases contain longer strings of words, however, and sound much better. As an
example, consider writing articles with titles like “Why Your Website
Should Be Using Video Marketing” or “3 Reasons Why Article
Writing Can Backfire Online”. Now imagine if you were speaking
directly to the reader, wouldn't you feel compelled to continue listening or
reading because the title sounds interesting enough?
Another thing worth taking note of is that the shorter your
paragraphs are, the more readable it becomes. Don't worry though, breaking up
long paragraphs isn't going to hurt your overall credibility if done properly.
Just avoid inserting large chunks of unnecessary information.
Lastly, use relevant images. Images hold great importance
nowadays, especially when trying to persuade others. Having pictures helps
people visualize ideas without needing to rely solely on word descriptions
alone. Plus, adding captivating, appealing visuals makes your entire page
appear visually more attractive, thus increasing sales conversions.
This concludes our explanation of how SEO works. Now that
you know everything there is to know about it, why wait anymore? Get started
today and boost your SERP rankings now!
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